None of this stuff — life, I mean — is about needing something. It’s about wanting something.
All of the sales training tells us that buyers don’t buy what they need. They buy what they want. They buy solutions to problems.
The power of solid goals is the same thing.
Everyone needs specific, measurable, attainable, realistic and tangible goals. But we know that only about 3% of all people on earth want stuff badly enough to put in the time and effort of developing goals.
Sure. We all need stuff. But the stuff you need is almost never as cool as the stuff you want. Right? Right.
Here’s to a 2010 that you want.